6 Hot Tips for Digital Marketing to Locals in Greater Palm Springs This Summer

By Published On: May 22nd, 2024

Summer in Greater Palm Springs is legendary—blazing sunshine, sparkling pools, and palm trees swaying in the desert breeze. While the Coachella Valley used to quiet down during the hot months, it’s not a ghost town anymore. With nearly 500,000 full-time residents and more moving in every month, plus plenty of summer visitors taking advantage of slightly lower prices on hotels and short-term rentals, this is the perfect time to turn up the heat on your digital marketing strategy. Engaging the local community and summer visitors now will pay dividends when the snowbirds and seasonal tourists return. So, grab your sunscreen and a cold drink—here are 6 hot tips to supercharge your digital marketing in Greater Palm Springs this summer.

  1. Be Real About the Heat: It’s important to be real when it comes to the Coachella Valley summer. Don’t try to sugarcoat it—it’s very hot out there. Acknowledge the heat in your ads and social media content, but also highlight that you are very much still open and ready to offer cool experiences. Emphasize indoor activities, evening events, and, if you have them, refreshing spots like pools and spas to show that there are plenty of ways to enjoy from Palm Springs to Indio, despite the high temperatures. If you are offering a service, showcase how you and your team adapt to the heat, making sure your customers still get the goods and services that they need.
  2. Promote Local Summer Events: While summer events in Palm Springs may be scarce, this presents a unique opportunity for your brand to stand out. Host your own events—be it virtual workshops, small in-store gatherings, special dining or bar theme nights, or online community meetups. With less competition, you’ll have the audience’s attention to yourself. Promote these events on your social media channels, share behind-the-scenes looks, and offer exclusive incentives for participation.
  3. Showcase Behind-the-Scenes Content: If you have more downtime in the summer, use it to create engaging content that gives your audience a peek behind the curtain. Produce videos or blog posts with helpful tips for your customers or showcase behind-the-scenes moments of how things in your business are done. This transparency can build trust and make your brand more relatable and interesting to your audience.
  4. Highlight Local Businesses Partners and Attractions: Greater Palm Springs boasts a wealth of unique local businesses and attractions. Use your platform to spotlight some of your favorites or showcase business that you partner with. Create a “Summer Spotlight” series where you feature a different local business each week. This fosters community spirit and positions your brand as a champion of the local scene, benefiting both locals and visitors looking for recommendations.
  5. Optimize for Mobile: While the heat might keep locals and visitors indoors, it doesn’t mean they’re glued to their Macbooks. People are constantly checking their phones during commercial breaks, while waiting for a movie to start, or during a quick break from their poolside lounging. Ensure your website and content are mobile-friendly. Fast load times, easy navigation, and mobile-optimized visuals are crucial to keeping your audience engaged whenever and wherever they are.
  6. Offer Summer-Exclusive Deals Create limited-time offers and discounts specifically for locals and summer visitors. Whether it’s a special rate on a prix fixe menu or a discount on summer apparel, exclusive deals create a sense of urgency and entice your audience to take action. Both locals and visitors will appreciate the special attention and savings.

By focusing on the local community and the influx of summer visitors to Greater Palm Springs, you can build a loyal following that will champion your business when the busier tourist season rolls around. Engage with locals and visitors, celebrate the unique charm of Palm Springs, and watch as your advocates help spread the word to others.

Happy summer marketing!  Stay cool out there. 😎

Casey Dolan Consulting provides web development and digital consulting for clients in the Greater Palm Springs Area and beyond, working with a variety of clients and industries including homebuilders, events & festivals , government & non-profit organizations, e-commerce and retail stores, and more. Interested in talking about how I might be able to assist with your digital or marketing needs, give me a shout.

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Written by : Casey Dolan

Casey Dolan provides web development and digital consulting for clients in the Greater Palm Springs Area and beyond, working with a variety of clients and industries including homebuilders, events & festivals , government & non-profit organizations, e-commerce and retail stores, and more.