Hey there, Greater Palm Springs small business owners! If you’re navigating the wild world of digital advertising, you’ve likely juggled the question: paid search or social media ads? Let’s chat about why paid search ads – those little gems that pop up when you Google something – might just be your golden ticket to marketing success in our sunny corner of the world. […]
Citrus Heights Water District received a record amount of applications for its 2023-24 Customer Advisory Committee, thanks in large part to a dynamic digital marketing campaign run across websites, applications, and social media. […]
The Palm Springs Pinot Noir Festival, A Passion 4 Pinot, kicked off sales for its series of events this week, with the event seeing its largest number of tickets sold in a 24-hour period in the event’s history. […]
New Country Night Out, a series of rising country stars performing live in small venues, launched this week by announcing a 4-show series for Spring / Summer 2023. The live music series, presented by Soundskilz, will include performances by Frank Ray, Leaving Austin, Redneck Rodeo, and Joe Peters – all performing in intimate venues in Temecula, California. […]
Passion 4 Pinot – Palm Springs Pinot Noir Festival, an annual Palm Springs Area premiere wine tasting event, launched its 2023 event with a one-day sales record for the event. […]
Social media and website marketing in Palm Springs and the Coachella Valley is a bit different than you may find in other parts of the United States. While the basics of using digital advertising and organic social media posting remain in place, it’s important to understand that the desert is a unique media market and what works elsewhere, might just not work here. As someone who has lived and worked in the Coachella Valley in various roles over the past few decades, here are three things I have learned about using digital marketing effectively to market your business in Palm Springs, Indio, La Quinta, Coachella, Palm Desert, and all desert cities in between. […]
Gallery at Skyborne, a 29-home enclave located in the popular master-planned community of Skyborne in Desert Hot Springs, has sold out their inventory less than a year after opening their sales center. […]
I can not tell you how many times over the past few months I have had people tell me that advertising online just doesn’t work. As someone who very strongly believes otherwise, I usually follow with the same question: Did the company you are working with show you any sort of analytics? Sadly, the answer is almost always no. […]
