Project Description

Coachella Valley Economic Partnership

WEBSITE REDESIGN AND EVENT MARKETING CAMPAIGN FOR CVEP

Brief

Working with the team from Hunter | Johnsen, completely redesigned the website for CVEP showcasing how the organization attracts, retains, and expands business in Greater Palm Springs.  In addition to the redesign, the staff was trained on blogging to consistently add content.

In addition, a digital marketing campaign was created to promote the organization’s premiere annual event: The Greater Palm Springs Economic Summit which included display and social media advertising as well as an email marketing campaign.

  • Web Design

  • Search Engine Optimization

  • Digital Marketing

  • Social Media Marketing

Results

The website was honored with an Addy Award by the Palm Springs Desert Cities of the American Advertising Federation in 2019.  Page views and site visits have increased substantially since the site relaunch in October, 2018.  The CVEP staff has embraced blogging and has consistently been adding quality content.

The Coachella Valley Economic Summit marketing campaign, which was crafted to target business owners and professionals in the Coachella Valley, helped to make 2018 another successful outing.

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