Huntington Beach 4th of July

Project Brief:

Huntington Beach 4th of July bills itself as the largest 4th of July Celebration west of the Mississippi - and it's hard to argue with that, with events over the course of the Independence Day Weekend including a huge parade, grand fireworks display, 4 days of live entertainment at Pier Plaza, a community decorating contest, Surf City 5k Run, cornhole tournament, block party, and more! 🇺🇸

Working with the team from Soundskilz, Casey Dolan Consulting managed website and social media updates for the event and created, managed, and optimized digital marketing campaigns, including programmatic display, social media, and paid search promoting the various events throughout the holiday weekend along with items local residents should know regarding street closures, performance times, etc.

The 2023 HB 4th of July was a giant success, drawing nearly 500,000 people over the 4 days of events. The website, social, and digital marketing campaigns proved to be a vital component to the event's success - with users numbering over 20,000 per day on the website during the holiday weekend and digital advertising campaigns reaching nearly a million people prior to and during the event.

Huntington Beach 4th of July

Project Brief:

Huntington Beach 4th of July bills itself as the largest 4th of July Celebration west of the Mississippi - and it's hard to argue with that, with events over the course of the Independence Day Weekend including a huge parade, grand fireworks display, 4 days of live entertainment at Pier Plaza, a community decorating contest, Surf City 5k Run, cornhole tournament, block party, and more! 🇺🇸

Working with the team from Soundskilz, Casey Dolan Consulting managed website and social media updates for the event and created, managed, and optimized digital marketing campaigns, including programmatic display, social media, and paid search promoting the various events throughout the holiday weekend along with items local residents should know regarding street closures, performance times, etc.

The 2023 HB 4th of July was a giant success, drawing nearly 500,000 people over the 4 days of events. The website, social, and digital marketing campaigns proved to be a vital component to the event's success - with users numbering over 20,000 per day on the website during the holiday weekend and digital advertising campaigns reaching nearly a million people prior to and during the event.

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