Project Description

La Quinta Arts Festival

GEOGRAPHIC AND BEHAVIORAL MARKETING FOR THE DESERT’S PREMIERE ART EVENT

Brief

The La Quinta Arts Foundation sought to attract potential attendees to the festival who were attending other popular events nearby in the Coachella Valley – so I worked with them on a geofenced, behavioral targeted campaign to attract them.

  • PPC Advertising

  • Display Marketing

  • GeoFencing

Results

The festival saw great engagement and reach from the digital campaign that, in part, led to tremendous attendance for the festival.

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