After successfully launching the Rancho Mirage Wine and Food Festival two years earlier, organizers created a second fest for wine aficionados in the Coachella Valley and needed to bring awareness to it and, ultimately, sell tickets to the event through a great website and highly-targeted digital marketing campaign.

The event sold out its first year out, in early 2020.  Perhaps even more remarkably, it sold out again upon its return following a hiatus during the COVID-19 pandemic, in early 2022.

The festival is slated to return in 2023 and I am excited to continue to work with the amazing promoters behind it.