Rancho Mirage Wine and Food FestivalCasey Dolan2020-02-11T09:48:52-08:00
Rancho Mirage Wine and Food Festival
WEB DESIGN AND MARKETING FOR THE PREMIERE WINE AND FOOD EVENT
Organizers of the festival had two goals: 1) to expand their online presence with an updated website and, 2) reach more attendees with a digital marketing campaign involving targeted display advertising and pay-per-click search ads.
Search Engine Optimization
Awareness and attendance for the event soared, leading to the addition of a second festival: The Palm Springs Pinot Noir Festival, which debuted in 2020 (of which I also had the pleasure of working with 🍷)