A promotional campaign was needed for the return of the annual Cathedral City festival, celebrating the arts, food, and culture of the town's sister city, Tequila, Jalisco in 2022, following a two-year hiatus during the COVID-19 pandemic.

Working with the team from Soundskilz, a digital marketing campaign using search, display, and social media was executed highlighting the event's 3-day lineup of entertainment, food, carnival, and more.

The festival was a gigantic success, seeing record attendance for the event.