LinkedIn ads come up a lot when I talk with business owners. Usually it sounds something like this: “Should we be advertising on LinkedIn? That’s where the professionals are, right?” On the surface, that logic makes sense. LinkedIn is a professional network, so advertising there must be effective. The reality is more complicated. This is a clear-eyed look at how LinkedIn ads actually perform, what the data says about engagement and cost, and when they realistically make sense. It’s not anti-LinkedIn. It’s just honest. […]