Website management gets pitched as something every business needs. That’s convenient for people selling it, but it’s not entirely true. I’ve worked with plenty of businesses where ongoing website management was absolutely worth it, and others where it would have been unnecessary, premature, or simply the wrong use of money. This article exists because website management is often explained poorly, sold vaguely, and misunderstood by the people paying for it. So instead of pretending it’s a universal solution, let’s talk honestly about what website management actually is, who benefits from it, who probably doesn’t, and how to decide what level of support actually makes sense for your business. […]