The Coachella Valley is renowned for its seasonal influx of visitors, transforming the area from Palm Springs to Indio into a bustling hub of activity including the Coachella Music and Arts Festival, BNP Paribas Open, Palm Springs International Film Festival, Stagecoach Country Music Festival, and so many more. As the summer heat begins to wane, it’s the perfect time for local businesses to start gearing up for “the season.” Here are three essential tips to help your business prepare for the busy months ahead. […]