Summer in Greater Palm Springs is legendary—blazing sunshine, sparkling pools, and palm trees swaying in the desert breeze. While the Coachella Valley used to quiet down during the hot months, it’s not a ghost town anymore. With nearly 500,000 full-time residents and more moving in every month, plus plenty of summer visitors taking advantage of slightly lower prices on hotels and short-term rentals, this is the perfect time to turn up the heat on your digital marketing strategy. Engaging the local community and summer visitors now will pay dividends when the snowbirds and seasonal tourists return. So, grab your sunscreen and a cold drink—here are 6 hot tips to supercharge your digital marketing in Greater Palm Springs this summer. […]