If you run a business in Palm Springs or anywhere in the Coachella Valley, you’ve probably heard this at some point: “We should be running Google Ads. Everyone searches on Google.” That part is true. The part that gets skipped is whether Google Ads make sense for your business, in this market, with your budget. Google Ads absolutely work. I run them for clients across Palm Springs, Palm Desert, Indio, and beyond. But they work best when the economics, search intent, and local behavior line up. This isn’t a hype piece. It’s a realistic look at how Google Ads perform in the desert, when they’re worth the investment, and when you’re better off focusing on Palm Springs SEO or strengthening your local foundation first. […]