Social media and website marketing in Palm Springs and the Coachella Valley is a bit different than you may find in other parts of the United States. While the basics of using digital advertising and organic social media posting remain in place, it’s important to understand that the desert is a unique media market and what works elsewhere, might just not work here. As someone who has lived and worked in the Coachella Valley in various roles over the past few decades, here are three things I have learned about using digital marketing effectively to market your business in Palm Springs, Indio, La Quinta, Coachella, Palm Desert, and all desert cities in between. […]