It’s August in Palm Springs — which means it’s hot, people are sweaty and miserable, and your motivation is either cranking into gear… or completely melted onto the sidewalk. If you’re a local business, summer can feel like a strange mix of slowing down and gearing up. Tourism dips, locals hide indoors, and that back-to-school vibe starts creeping in (even if you haven’t touched a backpack in years). But here's the thing: while it’s too hot to do much outside (unless you enjoy hiking the Bump and Grind in 110° — in which case, I salute you and wish you well with your hospital stay), it's a perfect time to give your website a little love. Be Honest: Has Your Website Been Coasting? If you're like most small business owners or nonprofit teams I talk to, your website was updated... once. Maybe. Back when people still said "pivot" unironically. Here are a few signs your site might still be mentally sipping a frozen drink by the pool: Your homepage [...]