Palm Springs is the kind of place where you can see a 1970s Rolls-Royce and a shirtless guy on a scooter on the same block. It’s a mash-up of retirees, artists, bachelorette parties, tech bros, boutique shop owners, and that one guy who still thinks NFTs are the future. It’s also a tough market to stand out in — especially if you’re running a small business and don’t have a “marketing budget” so much as a “cross-your-fingers-and-hope budget.” Here’s the good news: You can market your business here without remortgaging your mid-mod. Whether you're a service pro, a retail shop, or something deliciously weird (I see you, mobile cactus bar), there are real strategies that work — without the BS. 1. Google Business Profile: The Free Tool Everyone Forgets Exists Ah yes, the Google Business Profile — also known as “the reason someone might actually find your business.” If you haven’t claimed or updated yours since 2019, you’re not alone. But you’re also missing out on being shown in [...]