Some projects are pure work. Others are pure fun. And every once in a while, you get lucky enough to have both — like with Foxi Marketing. Brooke Fox came to me with a new business, a sharp brand kit, and a name that already sounded like it belonged in a good marketing story. My job was to turn all that into a website that looked confident, creative, and — most importantly — Foxi without being fussy. […]
Let’s face it—running a small business already feels like juggling flaming swords while riding a unicycle… during a windstorm. So when people start throwing around words like SEO, analytics, and “the algorithm,” it’s tempting to just pretend the internet doesn’t exist. But here’s the thing: you don’t need to become a full-time digital marketing guru to make smart, effective moves online. In fact, a few small steps can go a long way. Here are 5 easy digital opportunities that can help boost your business—without requiring a 12-week bootcamp or a caffeine IV. 1. Claim Your Google Business Profile (Seriously, Do It) This one’s free, simple, and ridiculously powerful. If someone searches for “best tacos in Palm Desert” or “dog groomer near me,” and your business doesn’t show up? You’re basically invisible. Claiming your Google Business Profile takes 10 minutes and lets you: Show up in search and on Google Maps Share your hours, photos, and contact info Collect and respond to reviews And yes, responding to reviews (even the [...]
We’ve all been there. Something’s changed, the timing’s off, you’re moving in a new direction—and now it’s time to let your web developer know it’s not them, it’s… your new agency. First of all, it’s okay. This happens all the time. Agencies shift, businesses evolve, and websites go through glow-ups. But like any relationship, how you handle the transition says a lot—and a little courtesy can go a long way in keeping things smooth (and, more importantly, keeping access to all your stuff intact). […]
Think about your hardest-working employee. The one who works 24/7, never takes a vacation, answers questions at 3 a.m., and greets every single customer with a smile. If you haven’t guessed it yet—it’s your website. Yep, your website doesn’t call in sick, ask for overtime, or demand coffee breaks. But like any employee, it can only do its job if you give it the tools and attention it needs. So, is your website ready to carry the weight of your business? Let’s talk about why it’s your MVP (Most Valuable Platform) and how you can keep it working hard for you. […]
I’m excited to announce the launch of WinterInParadise.com, a brand new website that captures the magic and excitement of one of West Palm Beach’s most beloved holiday events—Winter in Paradise. From holiday lights and festive music to family fun and community spirit, this event brings the holiday season to life, and now it has an online home to match. […]
If your website feels a little outdated or isn’t performing as well as it used to, it might be time for an update. Don’t worry—it doesn’t have to be a daunting task! Whether you’ve noticed slow traffic, clunky navigation, or just feel like it needs a fresh look, updating your website can give your business a big boost. […]
I’m excited to announce the launch of NightsInNorthwoodVillage.com, a project I recently completed in collaboration with Soundskilz Inc. This new website serves as the digital heartbeat of Northwood Village, bringing together exciting events, activities, and nightlife that make this area so vibrant. And just in time to showcase their upcoming event celebrating National Hispanic Heritage Month in West Palm Beach, FL on September 20! A Hub for All Things Northwood Village The goal of this project was to create a platform that not only looks visually stunning but also provides visitors with easy access to everything they need to know about Nights in Northwood Village. Here’s a closer look at what we’ve accomplished: User-Friendly Design From the outset, the focus was on creating a website that is as easy to navigate as it is engaging to look at. Whether you’re a first-time visitor or a local who’s been enjoying Northwood Village for some time, you’ll find that the site is designed to make finding information a breeze. We prioritized [...]
When East Coast Water Works, a leading Florida sprinkler contractor, relocated from the Fort Lauderdale area to Jupiter, Florida, they faced the challenge of not only establishing their presence in a new market but also optimizing their online visibility to attract local customers. That’s where I came in. […]
I’m thrilled to share the exciting journey of working with CV ArtFest, a vibrant celebration of art, culture, and community in Chula Vista, CA. This collaboration, coordinated with event promoter Soundskilz and the City of Chula Vista, has been a rewarding experience, showcasing the power of strategic digital marketing and creative engagement. […]
The Upland Lemon Festival 2024 has once again proven why it’s one of the most anticipated events in Southern California. This year’s festival, which took place in the heart of Upland, attracted record-breaking crowds, offering a perfect blend of community spirit, family fun, and citrus-themed delights. Working once again with event producer Soundskilz Inc., Casey Dolan Consulting enhanced the online presence and visitor experience with a new website for 2024 as well as, once again, creating and overseeing social and digital marketing efforts. […]
