When East Coast Water Works, a leading Florida sprinkler contractor, relocated from the Fort Lauderdale area to Jupiter, Florida, they faced the challenge of not only establishing their presence in a new market but also optimizing their online visibility to attract local customers. That’s where I came in.

East Coast Water Works needed a website that would not only reflect their professional services but also make it easy for potential customers to find the information they needed quickly and effortlessly. The result? A beautifully designed, fully optimized WordPress website that sets them up for success in their new location.

A Fresh Start: Relocating to Jupiter, Florida

Relocating a business after 20 years in the same place is no small feat, and with it comes the need to re-establish your brand in a new area. For East Coast Water Works, this meant moving from the bustling city of Fort Lauderdale to the picturesque town of Jupiter, Florida. Despite the move, they were still receiving calls from their old service area, and it was crucial to redirect that attention to their new local market.

The first step was to optimize the website to better target the Jupiter area, ensuring that local customers could easily find their services. By updating location-specific keywords and optimizing the site’s local SEO, we made sure that East Coast Water Works would be highly visible to residents in their new community.

User-Friendly Design: Easy Navigation and Accessibility

One of the key goals for the new East Coast Water Works website was to present their services, customer testimonials, and quote request form in a manner that was both visually appealing and easy to use. The design focused on creating clean, stunning pages that were not only aesthetically pleasing but also user-friendly.

• Service Pages: Each service offered by East Coast Water Works is presented with clear descriptions and visually engaging imagery, making it easy for potential customers to understand what the company can do for them.
• Testimonials: We incorporated client testimonials prominently on the site, showcasing the trust and satisfaction of past customers. This social proof is crucial for building credibility with new visitors.
• Quote Form: The quote request form was designed to be straightforward and accessible from multiple pages, ensuring that potential clients can easily reach out for more information or a service estimate.

A Collaborative Process: Communication Every Step of the Way

Throughout the redesign process, communication was key. I kept the client informed at every stage, from the initial site optimization to the final design touches. This collaborative approach ensured that the final product aligned perfectly with their vision and business goals.

But the support didn’t stop at the website launch. After the site was live, I provided the client with a list of actionable steps they could take to continue driving local business and improving their online presence independently. This hands-on guidance is a hallmark of my service, ensuring that clients are empowered to maintain and grow their digital footprint.

A Satisfied Client: A 5-Star Review

The hard work paid off, and the client was thrilled with the results. Shortly after launching the new website, East Coast Water Works left this glowing 5-star review:

“My hero! We moved to another county after 20 years of being in business at that location. Even though we moved four years ago, I was still getting so many calls for that area. I reached out to Casey because I didn’t even know where to begin to drive traffic to my site in our new area. He instantly made some simple changes to get us seen by more locals and then started redesigning the website. He kept me posted every step of the way and was a pleasure to work with. Afterwards, he sent me a list of things I could do to continue getting local business on my own. I can already see a difference and I’m very grateful.”

Conclusion: A New Chapter with a Strong Digital Presence

The new East Coast Water Works website not only represents their business in a visually stunning way but also effectively targets their new market in Jupiter, Florida. With optimized local SEO, user-friendly navigation, and a professional presentation of their services, East Coast Water Works is now well-positioned to thrive in their new location.

If you’re looking to revamp your website or optimize your digital presence for a new market, I’m here to help. Let’s work together to create a site that not only looks great but also delivers results.

Visit the new East Coast Water Works website here: eastcoastww.com.