So… you’ve got Google Analytics installed. Maybe. Someone told you it was working. Or maybe it broke when GA4 came out and you never quite got around to fixing it. If that sounds familiar, you’re in good company—and I can help.

I’m Casey, a longtime digital consultant based in Palm Springs. I work with businesses, nonprofits, and organizations across the Coachella Valley to set up, fix, and make sense of Google Analytics. Whether you’re brand new to GA4 or just want to know if yours is even tracking anything useful, I’ll make sure you’re getting the insights you actually need to grow.

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Why Google Analytics Matters

Your website is probably your most important digital asset. But if you’re not tracking how people find it, what they do once they’re there, or what pages are actually working—you’re flying blind.

I’ve seen businesses run ads to pages with broken tracking, or redesign a website without realizing their best-converting content was buried. A properly set up Google Analytics account gives you real data to make better decisions—and it doesn’t have to be complicated.

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What’s Included in a GA4 Setup or Audit

Every client is a little different, but my Google Analytics services often include:

• GA4 property setup (or migration from Universal Analytics)
• Tag implementation via Google Tag Manager
• Custom events for contact forms, calls, or purchases
• Integration with Google Ads, Meta Ads, and other platforms
• UTM strategy for cleaner traffic reports
• Looker Studio (formerly Data Studio) or Swydo dashboards for easy reporting
• Training on how to actually read your data without a tech degree

Whether you’re a solo entrepreneur, a marketing team, or a nonprofit trying to make smarter use of a grant budget—I can help make analytics work for you, not confuse you.

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Real Help for Real Palm Springs Businesses

I’ve worked with everything from e-commerce brands to regional economic nonprofits to local businesses. My setups are always custom, always explained in clear language, and always focused on giving you information that actually helps.

You don’t need 87 different reports. You need to know what’s working, what’s not, and how to improve it.

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How It Works

We’ll start with a free consultation. I’ll ask a few questions about your current setup, goals, and tech stack. Then we’ll either audit what you have, or start fresh if nothing’s in place.

Most Google Analytics projects take 1–2 weeks, and I provide documentation so you (or your team) can reference everything later. Ongoing support is also available as part of my Website Management Packages.

Let’s take the guesswork out of your website. Book your free consult and let’s make your data work harder.

Get your GA4 set up right »