Huntington Beach 4th of July bills itself as the largest 4th of July Celebration west of the Mississippi – and it’s hard to argue with that!  The popular beach community hosted numerous events over the course of the recent Independence Day Weekend including a huge parade, grand fireworks display, 4 days of live entertainment at Pier Plaza, a community decorating contest, Surf City 5k Run, cornhole tournament, block party, and more! 🇺🇸

Working with the team from Soundskilz, Casey Dolan Consulting managed website and social media updates for the events and created, managed, and optimized digital marketing campaigns, including programmatic display, social media, and paid search promoting both individual events and the HB 4th of July brand throughout the holiday weekend along with items local residents should know regarding street closures, performance times, etc.

The 2023 HB 4th of July was a giant success, drawing nearly 500,000 people over the four days of events. The website, social, and digital marketing campaigns proved to be a vital component to the event’s success – with users numbering over 20,000 per day on the website during the holiday weekend and digital advertising campaigns reaching nearly a million people prior to and during the event.

Casey Dolan Consulting provides web development and digital consulting for clients in the Greater Palm Springs Area and beyond, working with a variety of clients and industries including homebuilders, events & festivals , government & non-profit organizations, e-commerce and retail stores, and more. Interested in talking about how I might be able to assist with your digital or marketing needs, give me a shout.